Before I became a trusted advisor, I spent 25 years working where pressure came with the job.

My career took me into some extraordinary places, from the controlled chaos of BBC Top Gear and the Olympic Games to working with exciting firms and military leaders where pressure, precision and performance matter at every moment.

Along the way, I experienced the other side of humanity, supporting people through trauma, abuse and some of life's most difficult moments. I witnessed toxic workplaces, saw the lasting impact they can have on people, and learned that success means very little if it comes at the expense of your life.

But my understanding of pressure isn't only shaped by my career. Years ago, my phone rang twice. It was someone very dear to me. I didn't get to the phone. The next morning, I got the news that he was gone.

That moment changed the direction of my life. I became resolute to help people know their strength and value before they reach the edge, and to dedicate my work to helping others cope with pressure with psychological strength and real hope.

“You weren’t put here to do work that doesn’t light you up. Dani Grieveson proves it with zero fluff.”

The next chapter…

2019

THE SPARK

5, 4, 3, 2, 1… go!

Started this mission (here in my local village hall with a stand) and became guest lecturer to the military in leadership

2020

THE PIVOT

A World Indoors

You know what happened in 2020, and this work accelerated as people needed engagement and greater productivity

2021

THE TEDx

Innovation & TEDx

Recognised in business awards for Innovation and delivered a TEDx talk

2022

Exciting people that don’t accept mediocrity

THE BESPOKE PLANS

Working with Bentley Motors, Deloitte, Timpson Group, family businesses and Estée Lauder Companies Inc.

2023

THE ADVISORY

Book, Podcast and FT

Published my book “What’s The Point?” launched a podcast and joined the Financial Times Advisory Board for Women in Business Europe

2024

THE MIND

Thought Work

Keynote speaking internationally, book launches, ITV interview and opened on Harley Street, London

2025

THE RESULTS

Mindset tool

Finalist for Woman of the Year, Etihad Stadium, Manchester, intense mindset work with trauma survivors, created FUELCheck™ which was launched with McLaren, law firms and financial services

2026

UNDER THE BONNET

INNER FUEL

FUELCheck™ is a hit! Used in trauma spaces and international conferences, plus 1:1 work continues with exciting people who don’t accept mediocrity

Don't take my word for it, let them tell you…

Testimonial from senior leader at Financial Times about Dani Grieveson's professional coaching

“Her recommendations, the techniques she used to get me to a positive frame of mind. It’s incredible. Seriously, if anyone is thinking about how to become a better leader or work out professional goals – do get in touch with her."

Silvia Pavoni, Editor in Chief, The Banker at Financial Times